After looking at lots of trailers and researching into them and their conventions a lot it was clear to me what kind of aspects you needed to include in a trailer for it to be good and successful for its purpose – to attract its audience. Each trailer I looked at had a series of soft, non-scary scenes at the beginning, this is a convention that we used within our trailer as the ideology behind doing is it to set the scenes for the story and give the story a real-life effect.
During our soft story setting scenes we decided to include some flash backs from a dark and dull scene that creates suspense, this is a part of our trailer that does not conform to the usual trailer conventions and challenges them, as we go from dark and sullen back to normal and happy. Doing so is quite risky as the audience for horror films are used to the way in which trailers are revealed to them and could go against this one due to it challenging these conventions.
When trailers then go from the soft scenes to the build-up of bad events the transition between shots get progressively quicker, this is to build up to a big scary finale. This is also a very quick way of letting the audience know that something isn’t right and things are going to start going wrong. Within these quick transitions there are a lot of jumpy shots that are put here to get the audiences heart racing before the final shot.
There is a wide variation of shots used, the two close up shots used to familiarise ourselves with the villain come towards the beginning of the trailer and then again at the end (these shots being the one of him on the beach after finding the necklace and at the end when he is popping out of the basement). Despite this not being a very conventional trait for all horror trailers, for our kind of trailer it makes a lot more sense as the ‘villain’ begins normal and begins to change as the story goes on.
Throughout our trailer we use blacked out screen with text on to start telling people about the film and to build suspense by speaking to the audience directly.
The title of the film and the date that it is released is conventionally left until the very end of the trailer as this means it is the last thing the audience will see, allowing it to stick in their mind for a much longer time. If the title and date was at the start the trailer by the time it finished people would barely be able to remember it.
During our soft story setting scenes we decided to include some flash backs from a dark and dull scene that creates suspense, this is a part of our trailer that does not conform to the usual trailer conventions and challenges them, as we go from dark and sullen back to normal and happy. Doing so is quite risky as the audience for horror films are used to the way in which trailers are revealed to them and could go against this one due to it challenging these conventions.
When trailers then go from the soft scenes to the build-up of bad events the transition between shots get progressively quicker, this is to build up to a big scary finale. This is also a very quick way of letting the audience know that something isn’t right and things are going to start going wrong. Within these quick transitions there are a lot of jumpy shots that are put here to get the audiences heart racing before the final shot.
There is a wide variation of shots used, the two close up shots used to familiarise ourselves with the villain come towards the beginning of the trailer and then again at the end (these shots being the one of him on the beach after finding the necklace and at the end when he is popping out of the basement). Despite this not being a very conventional trait for all horror trailers, for our kind of trailer it makes a lot more sense as the ‘villain’ begins normal and begins to change as the story goes on.
Throughout our trailer we use blacked out screen with text on to start telling people about the film and to build suspense by speaking to the audience directly.
The title of the film and the date that it is released is conventionally left until the very end of the trailer as this means it is the last thing the audience will see, allowing it to stick in their mind for a much longer time. If the title and date was at the start the trailer by the time it finished people would barely be able to remember it.
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